ICE Exhibition Stand

dimitris — Mon, 05 Dec 2016 21:29:30 +0000

ICE Exhibition Stand dimitris Mon, 12/05/2016 - 23:29

Featured Image

Keywords

Exhibition, Gaming

Type

Commission

Location

London, UK

Client

Private

Status

Built

Size

200 m²

Team

D.Zoupas, A. Avlonitis, A.Anagnostopoulou, I.Giannakopoulou

Description

The design of the Exhibition Stand for Vermantia, one of the leading Companies in the Gaming Industry in Greece and Europe, has been a challenge as well as a very refreshing design undertaking. The theme of "play" became naturally integral to our design approach leading to a first submission under the title Soft-scape; soft in this case referring indirectly and with a sense of irony to the softness of the couch where one is usually found playing such games. The expression of softness was achieved in the end presentation by the use of polysterene foam. Similarly with Softscape, Pixelscape, revolved around the idea of building the whole Pavillion with "bits" of furniture pieces.

The proposal of Softscape, although initially accepted, was later rejected by the company due to cost factors. The final version has been a functional pavillion that fully adapts to the needs of the Company, built on a tighter budget and a very tight schedule. It should be noted that the London ICE Gaming Exhiition is the largest of its kind in the world.

Photo by Sophia Lekkou

Softscape - Proposal